206K
YouTube subscribers
The Testing Academy is one of the largest software-testing education brands: a 206K-subscriber YouTube channel, 127K Instagram followers, a 46K-follower LinkedIn presence, a 50,000+ QA email list, and a learning platform used by thousands of SDETs. One partner, every channel your buyers are on.
This is not a general programming audience. Every follower signed up to get better at software testing: Selenium, Playwright, API testing, and now AI-powered QA. They evaluate and adopt testing tools as part of learning them.
Every figure below was pulled live from the platforms. Screenshots and analytics exports are available on request before you book.
The evergreen advantage: tutorials keep collecting search views for years. A sponsored integration on a Playwright or AI-testing video keeps delivering long after launch week, unlike feed ads that stop the moment you stop paying.
Everything is produced in The Testing Academy voice: practical, demo-first, and honest. Audiences act on it because it never reads like an ad break.
| Format | What you get |
|---|---|
YouTube dedicated video 10-20 min | A full tutorial or hands-on review of your product: setup, real use case, verdict. Evergreen, searchable, permanently linked in the description. |
YouTube integration 60-90 sec | A native segment inside a planned tutorial, with your pitch in context ("here is how I would test this with X") plus a pinned comment and description link. |
YouTube Short under 60 sec | A vertical quick-hit: one problem, your product as the answer. Great for launches and awareness bursts. |
LinkedIn post personal + page | A story-style post from Pramod's personal profile, amplified by The Testing Academy page, where QA managers and leads actually scroll. |
Instagram Reel 30-60 sec | A produced vertical reel for the 127K-follower QA audience, cross-posted to Facebook and available for your own paid amplification. |
Instagram post carousel or static | A carousel breakdown (the format that saves and shares best with this audience) featuring your product in a practical workflow. |
Dedicated email blast 50K+ list | A solo email to the full opted-in list: your message, our voice, one CTA. The single highest-intent placement we sell. |
Billed in USD or INR (GST invoice available). Rates hold for campaigns booked this quarter. Category exclusivity: one vendor per category per format at a time.
| Placement | Includes | Rate (USD) | Rate (INR) |
|---|---|---|---|
YouTube dedicated video | Full video + description link + pinned comment, evergreen | $800 | Rs 70,000 |
YouTube integration (60-90s) | In-video segment + description link + pinned comment | $450 | Rs 40,000 |
YouTube Short | Dedicated Short + link sticker/comment | $200 | Rs 18,000 |
LinkedIn post | Personal profile post (46K followers) + company page amplification | $300 | Rs 26,000 |
Instagram Reel | Produced reel to 127K followers + story reshare | $350 | Rs 30,000 |
Instagram post | Carousel or static + story reshare | $250 | Rs 22,000 |
Dedicated email blast | Solo send to 50K+ QA list (3,500-5,000 typical opens), your CTA only | $500 | Rs 44,000 |
Multi-channel campaigns outperform single placements: the audience sees your product in their feed, their inbox, and their tutorial in the same week.
Test-management, automation platforms, device clouds, AI testing, API tooling: this audience does not need convincing that testing matters. They are actively choosing tools.
Recommendations come from the person teaching them Playwright and AI testing. That trust converts at rates banner inventory never touches.
Tutorials rank on Google and YouTube search for years. Your dedicated video keeps collecting qualified views long after the campaign week.
YouTube, Instagram, LinkedIn, email and the learning platform in one buy, with one point of contact and one consolidated report.
Send the product, target launch window, and the formats or bundle you want. You will get a same-week response with available slots and creative specs.
Pramod Dutta · Founder, The Testing Academy
[email protected]
Channel figures verified live in August 2026: YouTube 206K subscribers and 1.2K videos, Instagram 127K followers and 936 posts, LinkedIn 46K followers. Analytics screenshots available before booking. Rates reviewed quarterly as reach grows.